B2B Platform
A powerful, modern B2B e-commerce platform

Satisfy your customers’ need to be self-sufficient

Revolutionise your sales force

Stay ahead of your competitors
Our B2B e-commerce platform adjusts to your company’s processes and works with your current tools and technology. Invest in your company’s future with an affordable and effective ERP-led platform that comfortably scales from medium- to enterprise-level, with no extra hassle.
Learn about 10 Benefits of a B2B e-commerce system | Watch this video |
Today’s B2B e-commerce buyers expect more
As the worldwide B2B market expands exponentially, the B2B buyer is changing. To retain your customers and stay ahead of the competition, it’s vital to understand what modern B2B customers expect.
Find out how our Comalytics B2B system increases customer satisfaction and retention | Watch this video |
Provide them with innovative B2B specific features
B2B customers buy not for leisure but as part of their daily job. They need to stay within budget, save their company money, get approval from several stakeholders and deliver quality products on time.
Satisfy their needs using some of our core features:

Product information
Enhance their online research by providing comprehensive product information, including detailed images, specs and prices

Search and categorisation
Make finding the right product easy with helpful categorisation and search functionality that makes sense for their industry

Customer-specific information
Customise to their requirements by displaying personalised product catalogues, customer-specific prices and volume discounts

Quick ordering and re-ordering
Improve speed and efficiency with tools that support ordering and re-ordering at the click of a button

Quotes
Help them check or negotiate prices using quote management and approval processes

Customer access levels
Streamline workflows with user roles that can be customised to suit their company

Account information
Give them access to accurate, current information including previous orders, invoices and available credit

Live inventory data
Eliminate out-of-stock confusion and delays by integrating with your ERP and other existing systems
learn more about must have features of a winning B2B e-commerce platform | Watch this video |
Enhance their experience with B2C online shopping features
B2B buyers are purchasing for their company and want to get it done quickly and efficiently. However many of them shop online in their personal lives too and they’ve come to expect certain B2C features. So, although a B2B system is not designed for leisurely, personal shopping, incorporating some user-friendly B2C features makes good business sense:

Mobile Optimisation
Mobile optimisation and apps that make shopping easy on any device

A professional online catalogue
Optimised for SEO, to help them quickly find what they need

Call to Action buttons
Buttons that are clear and effective

Online ratings and reviews
that provide social proof

Shipping and payment options
That suit them

Several communication channels
Including live chat
Comalytics’ B2B platform works with your existing systems
In this age of convenience and instant gratification, customers expect live information at their fingertips. Fulfil (and exceed) their expectations with ERP-led B2B online shopping software. At Comalytics, we integrate to any of these ERP systems:
[tc-logo-slider logo_cat=”Client logos – blue”]
To streamline your business processes further, consider integrating your B2B e-commerce website with:
-
Comalytics’ Product Information Management system (PIM)
-
Your Customer Relationship Management system (CRM)
-
Supplier Order Managment systems (SOM)
-
And more
There are so many benefits:
All your data is in one place so it’s easy to manage and share across your network.
Automation of processes means less admin and greater accuracy.
Price or product changes immediately reflect across the system.
Stock management is simple with supplier integration, and orders placed on your website automatically update the inventory.
Customers and employees have access to live stock levels at all times.
Orders are processed quickly so fulfilment happens faster.
Shipping integration means delivery costs and times are always accurate and optimised.
Customer information is available to your whole team and can be updated by them or by customers themselves.
It’s easy to manage customer-specific pricing and payment terms.
All your reporting becomes more useful and accurate, providing greater insight.
Satisfied B2B e-commerce clients
Find out more about how a B2B e-commerce system can transform your sales team | Watch this video |
Reap these benefits with our B2B e-commerce platform
Security that gives you peace of mind
Our security measures have you covered:
Site-side SSL reassures customers that their personal information is safe as they browse and buy from you.
Your site is automatically backed up on a daily basis so we can always restore it in the unlikely event that anything goes wrong.
For extra credibility, we use Comodo for certification. This global SSL provider offers 256-bit encryption, a 30-day money-back guarantee and a trust badge that boosts conversions.
Our servers are continuously monitored, with alerts that get our team involved where needed. We make sure your site is secure and the technology is functioning correctly.
Your url displays as “https:” rather than just “http:”, accompanied by the universally-recognised padlock that tells customers your site is secure.
Your payment gateway is Payment Card Industry Data Security Standard (PCI DSS) compliant, ensuring that your customers’ payment details are encrypted and are never stored on your servers.
Take your B2B e-commerce platform to the next level with B2B2C
The B2B2C model is a combination of the traditional business-to-business (B2B) and business-to-consumer (B2C) channels. As a manufacturer or wholesaler, it gives you direct access to your end consumers. This allows you to:
Control your own brand
Gather customer data directly
Manage your own communication channels
If this model suits your business, there are two ways to implement it:
Collaborate with long-term B2B partners to sell your own branded products through them – this creates an eco-system from which everyone benefits; or
Open your own branded B2C online shopping channel from which customers can buy your products directly.
To find out more about B2B2C, read about our B2B 123 approach or our B2B2C blog here.
EDI vs B2B e-commerce – which is better?
A B2B e-commerce platform is an excellent alternative or addition to Electronic Data Interchange (EDI) technology. Very often, only large companies can afford EDI technology while medium to small companies still have to be served manually. Instead, provide a B2B online solution that makes them all self-sufficient, and also frees up time and money spent on taking their orders.
E-commerce and EDI differ in the following ways:
EDI
Accepted format of business documents like invoices, purchase orders, etc, is limited
Mobile e-commerce not supported
Works best for large, recurring orders of known products
Product details are pre-defined
Facilitates automation of orders based on inventory levels
No product information included
Mostly used for transactions
Requires infrastructure at the premises of all parties
Serves existing customers and suppliers
B2B e-commerce
Much more flexibility in the way documents can be loaded
Mobile responsive
Supports re-ordering as well as browsing for and buying new products from the online catalogue
Allows for customer-specific pricing and discount rules
Can also automate orders from suppliers, as well as cross-sell and up-sell to customers
Allows for detailed product information, as well as other support material e.g. videos, blogs, etc
Supports transactions but is self-service and also gives the customer access to all their information e.g. account details, customer-specific terms, purchase history, etc
Based in the cloud so all parties only need an internet connection and browser
Serves existing customers and suppliers, and the open online catalogue also attracts potential new customers
B2B e-commerce benefits both your business and your customers – without the technology and employee involvement that EDI adds.
B2B blogs
15 Ways to reduce cart abandonment
Abandoned shopping carts are quite literally lost sales. To keep your sales figures healthy, it’s important to do everything you can to reduce cart abandonment to an absolute minimum. What is cart abandonment? To calculate your cart abandonment rate: Total number of completed transactions Total number of transactions initiated by adding an item to the … Continue reading 15 Ways to reduce cart abandonment
Black Friday – chaos or opportunity?
While Thanksgiving hasn’t yet made it over the Atlantic as something to celebrate in South Africa, Black Friday certainly has. From September, and in some cases even August, businesses, both online and otherwise, begin marketing campaigns aimed at this shopping “holiday”. When is Black Friday? Traditionally the day itself is the Friday after Thanksgiving – … Continue reading Black Friday – chaos or opportunity?
Your business needs a brand style guide – here’s how to create one
Your brand is who you are and what you represent as a company. It is the promise you make to your customers and the values you stand for. A brand style guide captures your brand and makes it understandable and replicable throughout any products and marketing materials you produce. This post is for you if … Continue reading Your business needs a brand style guide – here’s how to create one
Market segmentation – a quick guide
Knowing your customer is one of the cornerstones of any business. This post is for you if you want a basic understanding of how to do market segmentation and, taking that one step further, create customer personas for your business. This is one of a series of blogs intended to assist you in growing your … Continue reading Market segmentation – a quick guide
A customer journey map – why and how?
Think back to times when you’ve been a customer yourself. Isn’t it true that how you felt after your interaction with the company was equally as important as the goods you bought from them? A customer journey map helps us to define the experiences our customers have with every touchpoint in our business. This post … Continue reading A customer journey map – why and how?
Aligning website goals, business and digital marketing goals
Goals are powerful. They focus the brain on a specific outcome or destination, driving it to find solutions to get there. Not surprisingly, it is essential to have goals for your business. This post is for you if you want to create and align your business, digital marketing and website goals. This is one of … Continue reading Aligning website goals, business and digital marketing goals
6 key questions to grow your e-commerce business
Over the coming months, we are planning to share with you a blog series on growing your e-commerce business. This post is an introduction to a growth framework we will use throughout this series. All the upcoming topics will fit into this framework – hopefully providing you with an arsenal of practical tips to grow … Continue reading 6 key questions to grow your e-commerce business
12 essential elements to check before launching an e-commerce website
An e-commerce website launch can be intimidating. In this post we ask the question on your behalf: “Is my e-commerce website fully ready and set up for growth?” Be sure to check out our earlier post where we introduce a growth framework to categorise all your growth initiatives for your online store. We mentioned that … Continue reading 12 essential elements to check before launching an e-commerce website
Starting blocks for tracking and optimising e-commerce
If you have not yet installed e-commerce tracking software or analytics on your website, or if you are clueless about what analytics mean for your website and business – then this blog post is for you. While the focus of this post is mainly on Google Analytics, we will give you a quick overview of … Continue reading Starting blocks for tracking and optimising e-commerce
Customer spotlight: Money from dust
Comalytics is honoured to be a long-term partner of DEMCifilter, an enterprising entrepreneur, who not only invented a unique and easy solution to resolve the issue of dust build-up inside computers, but has also established a global market for his product range by using our B2C e-commerce business software. Today, we are pleased to share … Continue reading Customer spotlight: Money from dust